Brand Reputation Plan

Package Type	STARTER	VALUE	PREMIUM
	$399	$699	$999
No.of Keywords protected & monitored	Up to 5	Up to 10	Up to 15
Search positions monitored	1 to 10	1 to 20	1 to 30
Activities included in the package:
Reputation Monitoring
Monthly assessment of your current online reputation as well as a recommendation plan to improve brand presence, areas of risk as well as opportunities.
Real time updates on keywords of interest
Weekly report on activities and updates pertaining to keywords identified.
Reputation Building
Content creation and submissions : This will include profiles, business listings, articles, press releases, blog posts, videos and other content formats that we will submit on third party sites.
Optimize all positive content for SERPs, populate and promote exist social assets as well as new ones created using a mix of SEO, content and social media strategies.
Social Media : To explore relevant communities, blogs and other relevant web 2.0 pages for profile creation, networking and participation. To also develop independent microsites, web 2.0 pages and other client owned media.	Up to 5000 words	Up to 7500 words	Up to 10, 000 words
Reputation Management / Damage Control
Creation of strategic content ( optimized for -ve and brand keywords) that can replace / push down -ve links
Initiate dialogue with search engines to remove the link from SERPs
Initiate dialogue with concerned parties for removal of link
Develop and implement strategy / insurance plan to safeguard future reputation threats